unaided awareness

unaided awareness
марк. спонтанная осведомленность; осведомленность без подсказки (отношение потребителя к бренду, при котором он без подсказки вспоминает и называет этот бренд первым в списке известных ему фирм, работающих на том же рынке)

Англо-русский экономический словарь.

Смотреть что такое "unaided awareness" в других словарях:

  • unaided awareness — noun In , recognition of a specific brand or product without being prompted with possible names. Since the company was new and had only started advertising two weeks before the research began, it was not surprising to see low unaided awareness of …   Wiktionary

  • aided awareness — noun In advertising research, recognition of a specific brand or product from a list of possible names offered as a prompt. Since respondents were asked specifically if they saw any of the companys ads in the aided awareness question, that score… …   Wiktionary

  • aided brand awareness — One of the variables used in ad tracking research; usually a researcher will ask respondents to indicate whether they are aware of various brands not mentioned in an unaided brand awareness question. Aided awareness is not regarded as a powerful… …   Big dictionary of business and management

  • Augmentative and alternative communication — An AAC user indicates a series of numbers on an eye gaze communication board in order to convey a word. Augmentative an …   Wikipedia

  • Genis-Vell — Superherobox| caption=Genis Vell as Captain Marvel. Art by ChrisCross. comic color=background:#ff8080 character name=Genis Vell real name=Genis Vell publisher=Marvel Comics debut= Silver Surfer Annual #6 (1993) creators=Ron Marz Ron Lim alliance… …   Wikipedia

  • Reason — involves the ability to think, understand and draw conclusions in an abstract way, as in human thinking. The meaning of the word reason overlaps to a large extent with rationality and the adjective of reason in philosophical contexts is normally… …   Wikipedia

  • human behaviour — Introduction       the potential and expressed capacity for physical, mental, and social activity during the phases of human life.       Human beings, like other animal species, have a typical life course that consists of successive phases of… …   Universalium

  • mysticism — /mis teuh siz euhm/, n. 1. the beliefs, ideas, or mode of thought of mystics. 2. a doctrine of an immediate spiritual intuition of truths believed to transcend ordinary understanding, or of a direct, intimate union of the soul with God through… …   Universalium

  • Roman Catholicism — the faith, practice, and system of government of the Roman Catholic Church. [1815 25] * * * Largest single Christian denomination in the world, with some one billion members, or about 18% of the world s population. The Roman Catholic church has… …   Universalium

  • St. Francis' College, Lucknow — St. Francis College is a recognized but unaided Anglo Indian minority institution in Lucknow established and administered by The Catholic Diocese of Lucknow , a charitable religious society. The college was founded in 1885 as St. Francis School… …   Wikipedia

  • epistemology — epistemological /i pis teuh meuh loj i keuhl/, adj. epistemologically, adv. epistemologist, n. /i pis teuh mol euh jee/, n. a branch of philosophy that investigates the origin, nature, methods, and limits of human knowledge. [1855 60; < Gk… …   Universalium

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